The STACK · A, Acquire
The job goes to whoever answers first.
Getting found means nothing if the lead slips through. We capture every call and form, and our AI responds in seconds, 24/7, so you book the job before your competitor even picks up.
- 21x more likely to qualify a lead when you answer within 5 minutes
- 100x more likely to reach a lead at 5 minutes versus 30
- 23% of inbound leads never get a response at all
The math
Why speed wins the job.
It isn't only emergencies. A burst pipe can't wait, but the homeowner planning a kitchen remodel or a pool is sizing you up too, and the contractor who answers first reads as the one who'll stay attentive through the whole project. Respond within 5 minutes and you're 100x more likely to reach a lead, and you close 21% of them versus just 2.3% when you wait a day. Emergency or a year of saving up, the business that answers first wins, and right now most contractors aren't answering at all.
Sources: Harvard Business Review, The Short Life of Online Sales Leads MIT / InsideSales Lead Response Management Study (Dr. James Oldroyd)
Leak 01 · Slow response
Every lead you don't answer fast is gone.
The job goes to whoever responds first. A lead comes in while you're on a job, and by the time you call back, they've already booked whoever answered. Speed is what decides it.
- Respond within 5 minutes and you are 21x more likely to qualify the lead than waiting 30 minutes.
- You are 100x more likely to even reach a lead at 5 minutes versus 30.
- 23% of inbound leads never get a response at all, and the average response takes 42 hours.
What we do: instant lead capture on every call and form, with automated response that fires the second a lead comes in.
Sources: Harvard Business Review, The Short Life of Online Sales Leads MIT / InsideSales Lead Response Management Study (Dr. James Oldroyd)
Leak 02 · Missed calls
Miss the call and you miss the job.
You miss a huge share of your calls. You're on a roof, under a sink, driving between jobs, and the phone goes unanswered. Every missed call is a job handed to a competitor, and most people who hit your voicemail never call back, they dial the next contractor on the list.
- A huge share of calls to contractors go unanswered, you cannot be on the phone and on the roof at once.
- Most callers who reach voicemail never call back, they dial the next contractor instead.
- Every missed call is a booked job handed straight to a competitor.
What we do: a system that catches every missed call and instantly texts the caller back, plus an AI assistant that answers and books, so no call goes to waste.
How fast do you answer a new lead right now?
Most contractors take hours, or never respond at all. We'll show you where your leads are slipping.
Get My Free Speed-to-Lead AuditLeak 03 · After hours
Your best leads come in after you've clocked out.
A big share of calls come in after hours and on weekends, and those are often the urgent, high-value emergencies. If your business stops when you do, most of them go unanswered, and you're handing your most profitable jobs to whoever picks up at 9pm.
- A large share of calls come in after hours, often the urgent, high-value emergencies.
- If you are not answering nights and weekends, those jobs go to whoever does.
- Your most profitable calls come in while your business is closed.
What we do: a 24/7 AI assistant that answers, qualifies, and books appointments around the clock, even at 2am on a Sunday.
Leak 04 · No system
Your leads live in your phone, not a system.
Texts here, voicemails there, a form email you'll get to later. With no system capturing and routing every lead the moment it arrives, things slip, and you never even know how many jobs you lost. You can't respond fast to a lead you've already lost track of.
- Most contractors have no system to capture leads that come in after hours.
- Leads scattered across calls, texts, and forms are the easiest to lose and the hardest to measure.
What we do: every lead, call, text, form, and chat, captured into one CRM the instant it arrives, with automated routing and response so nothing slips through.
The deliverables
What we build in the Acquire phase.
- Instant lead capture Every call, form, and chat captured the moment it comes in.
- Speed-to-lead automation Automated response that fires in seconds, before your competitor picks up.
- Missed-call text-back Miss a call and the caller gets an instant text, so the lead stays alive.
- 24/7 AI booking assistant Answers, qualifies, and books appointments around the clock.
- CRM setup and lead routing One system that routes every lead to the right place, fast.
- Appointment scheduling Booked straight onto your calendar, with reminders that cut no-shows.
- Lead source tracking See which channels drive booked jobs, not clicks.
Want to know how many leads you're losing right now?
We'll audit your speed-to-lead and show you where calls and forms are slipping through. No cost, no obligation.
Receipts