The STACK · C, Convert
The job is won on the follow-up.
You answered fast and sent the estimate. Then what? Most quotes go cold because nobody follows up. We build the multi-touch system that nurtures every estimate until it's a signed job, automatically.
- 80% of sales require five or more follow-ups
- 48% of reps never follow up at all
- 50% more sales-ready leads when you nurture, at 33% lower cost
The math
Why the follow-up is where jobs are won.
80% of sales require five or more follow-ups, but 92% of people quit after four tries or fewer, and nearly half never follow up at all. The job goes to the contractor who's still there on the fifth touch. We make sure that's you, without you lifting a finger.
Sources: HubSpot, 97 Key Sales Statistics HubSpot, The Sales Follow-Up Brevet Group, Sales Productivity Tips
Leak 01 · Estimates go cold
Your estimates go cold the second you send them.
You send a quote and move on to the next job. No reminder, no second touch. Meanwhile 80% of sales require five or more follow-ups, and 60% of customers say no four times before they say yes. The follow-up is what loses the job.
- 80% of sales require five or more follow-ups.
- 60% of customers say no four times before they finally say yes.
- Few contractors follow up enough to get there.
What we do: an automated follow-up sequence that touches every estimate by text, email, and call reminder until they book or say no.
Sources: HubSpot, 97 Key Sales Statistics HubSpot, The Sales Follow-Up
Leak 02 · Give up too early
You give up four touches too soon.
92% of people quit after four attempts or fewer, and 48% never follow up even once. You're running a business and standing on a job site, so touch five never happens. The deals sit right past the point where most people quit, and a system keeps going when you can't.
- 92% of reps quit after four follow-up attempts or fewer.
- 48% of salespeople never make a single follow-up after first contact.
- 79% of marketing leads never convert, often because follow-up breaks down.
What we do: a system that runs the full follow-up cadence for you, on every estimate, every time, no matter how busy you are.
Sources: HubSpot, 97 Key Sales Statistics HubSpot, 30 Lead Nurturing Stats
How many estimates did you send last month that you never followed up on?
For most contractors, it's most of them. We'll show you the revenue sitting in your old quotes.
Get My Free Follow-Up AuditLeak 03 · One channel
One voicemail isn't a follow-up system.
A single missed call and a "call me back" voicemail isn't follow-up. The estimates that close get touched across multiple channels, text, email, and reminders, over days and weeks. Most sales take five or more follow-ups, and the contractors who keep showing up across channels are the ones who win the job.
- Most sales take five or more follow-ups, across days and weeks.
- The estimates that close get touched across text, email, and call reminders, not one channel.
- A single voicemail is not a follow-up system.
What we do: a multi-channel sequence, text, email, and call reminders, timed and automated, so every estimate gets a real follow-up campaign, not a single attempt.
Sources: HubSpot, 97 Key Sales Statistics HubSpot, The Sales Follow-Up
Leak 04 · Nurture the maybes
The "maybes" are worth more than you think.
Not every homeowner says yes today. Nurture the maybes and you generate 50% more sales-ready leads at 33% lower cost, and the ones who buy make 47% larger purchases. Without a system holding those maybes, they forget you and book the competitor who stayed in touch. Good follow-up closes bigger jobs, not only faster ones.
- Nurturing generates 50% more sales-ready leads, at 33% lower cost.
- Nurtured leads make 47% larger purchases.
- 79% of leads never convert when there's no nurturing in place.
What we do: a long-term nurture track that keeps every unconverted estimate warm with check-ins, offers, and reminders, so the maybes turn into booked jobs.
Sources: HubSpot, 30 Lead Nurturing Stats HubSpot, 97 Key Sales Statistics
The deliverables
What we build in the Convert phase.
- Automated estimate follow-up sequences Every quote gets a timed sequence the moment it goes out, no reminders needed.
- Multi-channel nurture (text, email, calls) Touches that reach each homeowner on the channel where they reply.
- Appointment and estimate reminders Automatic nudges before appointments and on open estimates, so nothing slips.
- Long-term nurture for the "maybes" Slow-burn check-ins that keep unconverted quotes warm for weeks and months.
- Pipeline tracking by stage See every estimate move from sent, to nurturing, to won, in one view.
- Win-back campaigns for cold quotes Re-engage old, cold estimates and pull jobs you wrote off back to life.
- Objection and FAQ follow-up content Answer the questions and objections that stall a yes before they kill the deal.
Want to see the revenue hiding in your old estimates?
We'll audit your follow-up and show you how many jobs you're leaving on the table. No cost, no obligation.
Receipts