The STACK · T, Traffic
Get found first by the people already searching for you.
The moment a homeowner searches for your service, the job goes to whoever shows up first. We put you at the top of every place they look, Google Maps, AI search, and paid, instead of buried on page two.
- 42% of all local clicks go to the top 3 map results
- 400% growth in "near me" searches since 2020
- 45% now use AI to find local businesses, up from 6%
The math
Why getting found first is the whole game.
A homeowner with a problem searches, and picks from the top of the page. The #1 Map Pack result gets 17.8% of clicks, the top 3 together pull 42%, and those top 3 get 126% more traffic and 93% more calls and clicks than positions 4 through 10. Rank 4th or lower and you're fighting over scraps. We get you into the top 3 across every lane.
Sources: Backlinko, Local SEO Statistics Search Engine Land, Google Local Pack
Leak 01 · Map Pack
You're not in the top 3 on the map.
76% of people who search for something nearby take action within 24 hours, a call or a visit. They pick from the three businesses in the Map Pack. If you're ranked 4th or lower, you're invisible at the exact moment someone is ready to buy.
- The top 3 map results capture 42% of all local-search clicks.
- The #1 spot alone gets 17.8% of clicks.
- Top-3 businesses get 126% more traffic and 93% more actions than positions 4-10.
- 76% of nearby searchers act within 24 hours; 28% result in a purchase.
What we do: exact-match Google Business Profile optimization, the right categories, review velocity, and the local signals that put you in the 3-pack.
Sources: Backlinko, Local SEO Statistics Search Engine Land, Google Local Pack
Leak 02 · AI search
You're invisible in AI search.
Your buyers are asking ChatGPT, Gemini, and Google's AI Overviews who's the best contractor near me, and acting on the answer. AI use for local search jumped from 6% to 45% in a single year. But only 1.2% of local businesses get recommended by AI, so almost everyone is invisible here. The contractors who show up now own a lane their competitors don't even know exists.
- AI use for local search rose from 6% to 45% in one year, a 7.5x jump.
- Google's AI Overviews now trigger on about 8% of local searches and climbing fast.
- Only 1.2% of local businesses get recommended by AI. 98.8% are invisible.
- ChatGPT alone has 800 million weekly users and nearly 80% of the AI chatbot market.
What we do: GEO and AEO signals, structured data, answer-first content, multi-platform reviews, and the GBP foundation AI tools pull from, so you get cited across ChatGPT, Gemini, and AI Overviews.
Sources: BrightLocal, Consumers Asking AI for Recommendations Search Engine Land, AI Local Visibility Report 2026 Ahrefs, How Often AI Overviews Appear Statcounter, AI Chatbot Market Share
Show up first, everywhere they search.
Maps, AI, organic, paid. When you own every lane, the homeowner never sees your competitor. That's how you turn local search into booked jobs, and it's the engine the rest of your STACK runs on.
Get My Free Ranking ReportLeak 03 · Paid budget
Your ad budget is leaking.
Most contractors either skip Local Service Ads or burn money bidding on the wrong terms. LSAs are the highest-intent, lowest-cost lead source in home services, and they carry the Google Verified badge that builds instant trust. Skip them and you overpay for worse leads.
- Local Service Ads are pay-per-lead, you pay for booked leads, not clicks.
- They average about $60 per lead, and carry the Google Verified badge that builds instant trust.
- LSAs are the highest-intent, lowest-cost lead source in home services.
- The Google Verified badge shows in Google Search, putting you at the very top.
What we do: max out Local Service Ads first, then structure Google Ads around LTV:CAC, not cost per lead, so your budget chases revenue, not cheap clicks.
Leak 04 · One lane
You show up in one lane. Your competition takes the rest.
A single Google results page now has four ways to get found: the Map Pack, the AI Overview, the organic results, and the ads. Most contractors show up in one, if any, and hand the other three to whoever does. We take all four, so no matter how a homeowner searches, the first name they see is yours.
- AI Overviews appear on about 8% of local searches and rising, on top of the map, organic, and ad results.
- Google Business Profile is the data source feeding Maps, AI answers, and the Verified badge, one foundation, every lane.
What we do: a coordinated push across Maps, AI search, organic, and paid so you own the whole page, not one slice of it.
Sources: Ahrefs, How Often AI Overviews Appear Search Engine Land, AI Local Visibility Report 2026
The deliverables
What we build in the Traffic phase.
- Google Business Profile optimization Exact categories, services, photos, and the local signals that land you in the 3-pack.
- Local SEO + service and location pages Pages that rank for the terms homeowners search in your area.
- Review velocity system A system that earns reviews consistently, the strongest local ranking signal there is.
- AI search optimization (GEO/AEO) Structured data and answer-first content so AI tools cite you.
- Local Service Ads + Google Ads on LTV:CAC Max out LSAs first, then scale paid around revenue, not cheap clicks.
- Citations and local backlinks Consistent listings and local links that build ranking authority.
- Rank tracking and reporting See where you stand across every lane, every month.
Want to see where you're losing the search?
We'll show you where you rank in every lane, and what it takes to get to the top. No cost, no obligation.
